30 YEARS OF EMPOWERING BETTER DECISIONS
Central Force Insights celebrates three decades of transforming market research, audience analytics, and brand insights into better and bolder decisions.
Our qualitative, quantitative, and hybrid research, audience analytics, research fieldwork, and brand insights help organisations uncover opportunities, bring clarity to decision-making, and build bolder brands.
Comprehensive Research Solutions
for Every Business Challenge
Unlock growth with Central Force’s full suite of research services across
Malaysia, Singapore, and Brunei, with wider regional support across Asia Pacific:
Market Research
& Strategy
In-depth market analysis and competitive benchmarking to guide confident decisions.
Customer
Experience (CX)
End-to-end CX measurement, journey mapping, and actionable recommendations.
Brand Health &
Social Research
Track brand perception and understand social trends shaping your sector.
Social Opinion
Research
Combines rigorous methodology with real-world perspectives to uncover how societies think and change.
Focus Group
Discussions
Gather rich insights by listening to people discuss their views and experiences together.
Data Analytics
Turn complex data into clear, strategic decisions through structured analysis and decision-ready reporting.
Latest Market Insights & Research Solutions
Stay ahead with our latest consumer insights, brand health studies, and innovation trends from across Malaysia and the region.
30
years of research excellence in Malaysia, ASEAN, and Middle East.
3,600+
projects delivered for top global and local brands.
250+
research professionals, including experts in social research, customer experience, and data analytics.
Accredited by leading global research associations including ESOMAR and WAPOR — ensuring international methodological standards.
Recognized for innovation, transparency, and actionable results.
Private Sector & Industry Partners
Supporting brands, platforms, and global companies in understanding markets and consumers
Government & Multilateral Organisations
Providing data and insights for policy, development, and national-level decision making
Awards and Recognition
Recognised for Excellence in quality, reliability, and impact
Insights that earn trust, relationships that last.
Press Releases
81% of Johoreans Say Jobs Will Decide Support for JS-SEZ
New study shows backing is conditional as cost-of-living and housing concerns shape sentiment ahead of [...]
Read More
One Year On, Two in Three Johoreans Still Doubt JS-SEZ
New report highlights low awareness, conditional optimism, and practical concerns shaping public sentiment on Johor–Singapore [...]
Read More
11.11 Is Losing Its Hype as 68% of Malaysians Skip the Sale
Central Force Releases Key Consumer Insights for 2026 Planning Kuala Lumpur, 15 December 2025 — [...]
Read More
Is This Normal? Malaysian Parents Barely Think About Their Kid’s Mental Health
By Jacqueline Foo, Jean Goh, Nicole Tan, Senior Clinical Psychologists and Co-Founders, We Rather Bee; [...]
Read More
Every Ringgit Counts: Even with Higher Salaries, 77% of Malaysians Cannot Keep Up with Rising Living Cost
Kuala Lumpur, 15 October, 2025 — Higher salaries are not translating into higher living standards [...]
Read More
Malaysians Won’t Pay for Sustainability: 91% Desire Clashes with Budget Reality
KUALA LUMPUR, 17th September 2025 — According to the Malaysia Consumer Trend Report 2025, a [...]
Read More
Online? Offline? 85% of Malaysians Shops Both.
In a random telephone survey conducted with 500 Malaysians across all states and territories, here’s [...]
Read MoreMedia Showcase
Niaga SPOTLIGHT: Investment Vs Public Confidence
Spotlight: SME Focus | Talent Retention by Design
